In an unexpected twist that has captured the world’s attention, Mexican boxing icon Saúl “Canelo” Álvarez has rejected a $10 million offer from tech mogul Elon Musk. The undisputed super middleweight champion reportedly declined the offer with a blunt message: “Keep the money and spend it on something that actually helps people!” The news, which spread quickly after the Las Vegas Grand Prix on April 12, 2025, has generated a flurry of reactions among fans and international media.

The context of Musk’s offer is not entirely clear, but sources close to Canelo indicate that it was related to a high-profile project seeking to link the boxer to an advertising campaign for one of the billionaire’s companies, possibly Tesla or SpaceX. During the Grand Prix weekend, where Canelo was seen wearing a Checo Pérez cap and congratulating Max Verstappen on his victory, Musk reportedly took the opportunity to personally present the proposal. However, Álvarez, known as much for his prowess in the ring as for his steadfast character, did not hesitate to reject it, prioritizing his principles over financial attractiveness.

“I don’t need that money. I prefer it be used for causes that make a real difference,” Canelo reportedly said, according to witnesses at the event. This response resonates with the boxer’s career, as he has donated millions of his earnings to charities in Mexico, including children’s hospitals and educational programs in his native Jalisco. With an estimated fortune of $275 million, the result of his 61 victories (39 by knockout) and endorsement deals with global brands, Canelo has repeatedly demonstrated that money is not his only motivation.

Álvarez’s decision comes at a pivotal moment in his career. Following his recent knockout loss to Terence Crawford in an epic 25-minute fight, the Mexican has faced criticism and rumors about his future in boxing. Some speculate that Musk’s offer may have been an attempt to involve Canelo in a new media project to divert attention from that loss. However, Álvarez’s rejection suggests he is more focused on regaining his title than on ventures outside of the sport.

On social media, Canelo’s gesture has been applauded by thousands of followers, who see it as an example of integrity. “That’s what it means to be a true champion. Great, Canelo!” wrote one user on X. Others highlighted his humility, comparing him to figures like Rafael Nadal, who was also linked to similar rumors about an unconfirmed offer from Musk. For his part, Musk has not publicly commented on the rejection, although his history of extravagant proposals, such as the million-dollar giveaways in Wisconsin, suggests that this setback will not deter him.

The impact of this decision transcends the sporting realm. In a world where millions of dollars often dictate decisions, Canelo has sent a clear message about his priorities. As he prepares for his next fight, possibly a rematch with Crawford or a showdown with David Benavidez, Álvarez remains an inspiration both inside and outside the ring. For now, his legacy grows not only because of his punches, but because of his ability to say “no” to millions in the name of a greater purpose.