Alexander Rossi reveals inside details of McLaren’s ‘brand image’ rules for them to publicly admonish Nolan Siegel for radio controversy – CelebNewz

Alexander Rossi reveals inside details of McLaren’s ‘brand image’ rules for them to publicly admonish Nolan Siegel for radio controversy

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Alexander Rossi, former Arrow McLaren driver, provided detailed insights into why Arrow McLaren publicly reprimanded Nolan Siegel following a team radio controversy during the IndyCar race at World Wide Technology Raceway (WWTR). Rossi explained that McLaren enforces strict “brand image” rules, especially regarding how drivers communicate over team radio. He noted that every year, the team dedicates several hours to communications and media training, emphasizing the importance of careful expression on the radio as part of maintaining McLaren’s brand image.

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Rossi discussed this on the “Off Track with Hinch and Rossi” podcast, where co-host James Hinchcliffe suggested that Arrow McLaren’s public demand for an apology from Siegel was excessive and that the team should have supported their driver more. Rossi disagreed, highlighting that the team’s strict approach to brand management means all drivers, including temporary ones like Theo Pourchaire (who substituted for injured drivers in 2024), are made fully aware of these communication expectations.

The controversy arose when Nolan Siegel received a drive-through penalty for aggressive defense against race leader Scott McLaughlin, leading to an X-rated rant on the team radio that went viral. Arrow McLaren issued a public statement condemning Siegel’s conduct three days after the race, which Rossi acknowledged was understandable from a brand perspective but felt that the public reprimand may have worsened the situation by drawing more attention to it. He suggested that such reprimands might be better handled privately within the team.

Rossi also revealed that his departure from Arrow McLaren was purely due to business-related contract negotiations, and he has since moved to Ed Carpenter Racing, where he has had a solid start to the 2025 season.

In summary, Alexander Rossi clarified that Arrow McLaren’s public admonishment of Nolan Siegel was driven by the team’s rigorous brand image policies, especially concerning radio communication, and while he understood the rationale, he believed the public nature of the reprimand may have been counterproductive.

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